A DAY IN PRIMARY CARE
so Newcastle GP Service asked us to work on their innovative campaign that would explore what is happening in GP surgeries from the perspective of the people on the ground. We worked with staff from all corners of General Practice, from Nurses, Doctors, Receptionists and Managers, to try and unpick some of the challenges they face, and shine a light on the tireless humans striving to overcome them.
OUTPUTS
6 micro documentaries; we spent ‘a day in the life’ with our participants and collaboratively scripted their stories
Photography Series; portraits and behind the scenes with entire staff teams at the practices
Case studies; in depth audio recorded accounts and edited articles to dig deeper into the stories